Migros Group Türkiye Crowned Europe’s Strongest Grocery Retailer

Migros ranked 1st in the "Top 50 Strongest European Grocery Retailers" report prepared in association with one of Europe's most prestigious retail publications; "European Supermarket Magazine" and Brand Finance. 

Achieving significant success worldwide, Migros was named the “Strongest Grocery Retailer in Europe” in the “Top 50 Strongest European Grocery Retailers” report prepared in association with Brand Finance and one of the most respected retail magazines in Europe; European Supermarket Magazine.

The report evaluates the investments, business performance, and brand strength of the leading grocery retailers in Europe and assigns a score to each brand. Being the only grocery retailer to receive the AAA+ rating, Migros gained the title of “the strongest grocery retailer in Europe”.

Özgür Tort, Migros Group CEO: “We will create another Migros within 5 years with our subsidiaries and initiatives”

“We always work to serve our customers with the best grocery retail experience. We also yearn to be the best choice in services including online retail, upscale retail, personal care, and wholesale which all together cover our “trade” approach. Our online services have been the proof of our dedication to our omni-channel structure with more than 1/3 of our stores also serving as online hubs. Our online business reached almost 1/5 of our sales (except tobacco and alcohol). This requires a significant shift and logistics strength. The number of our distribution and packaging centers all around Türkiye is increasing constantly, which will be more than 100 centers by 2026. Breaking down the boundaries of retail, we provide any kind of services our customers need. Our EV charging stations, last-mile delivery, ready meals, retail media, and fintech build up what we call our “beyond trade” approach.  As we continuously grow through a multi-format, omni-channel, and integrated business model, we spread growth in our sector and our country. We expand our retail-verse with the new-generation services to reform, repair, and regenerate our ecosystem. Our aim is to make new-generation services in retail and beyond accessible to everyone. As a result of our efforts, we have been increasing our market share for eight consecutive quarterly periods in the modern food retail sector in our country. As we continuously grow and touch upon the lives of our customers in all the aspects they need, we are targeting to double the value of Migros in the next 5 years” stated Özgür Tort.