Kia and Anadolu Efes Sports Club Together for the 10th Year...

Kia and Anadolu Efes Sports Club have extended their partnership, which began in 2014, into its 10th year.

As part of this collaboration, Anadolu Efes players will continue to use Kia’s inspiring models throughout the 2024-2025 season.

Kia is continuing its sponsorship agreement with Anadolu Efes Sports Club, a leading force in Turkish basketball, for the 2024-2025 season.

Emphasizing that Kia is not just a car brand but one of the most significant supporters of sports on the international stage, Kia Turkey General Manager Can Ağyel stated, "Today, Kia is leading the way in electrification, aiming to leave a more livable world for future generations. In this regard, we share a common vision with Anadolu Efes, whose mission is to positively impact young people through sports and prepare them for the future. Together, as Kia and Anadolu Efes, we aim to contribute to a more hopeful tomorrow with environmentally friendly projects that touch young people’s lives.

"We are pleased that Anadolu Efes' valuable players are using eco-friendly hybrid Kia models in their daily lives in Istanbul. We are also excited about the prospect of seeing Anadolu Efes players enjoy a smooth driving experience with Kia’s innovative and environmentally friendly fully electric models in the future. We believe that a comfortable and safe driving experience in a city where players may spend long periods in traffic will positively impact their performance on the court," he added.

Anadolu Efes Sports Club General Director Alper Yılmaz also expressed his thoughts on the collaboration: “As Anadolu Efes, we are excited and delighted to carry our partnership with Kia Turkey, which has successfully continued for 10 years, into a new era. Championships are won not only through players' efforts but also through the ecosystem built around the teams. Knowing that a leading brand like Kia stands by us strengthens our resolve. The alignment of both parties’ sustainability visions adds a new dimension to our partnership. We are pleased that our players are using Kia's eco-friendly hybrid models.”

Anadolu Efes Sports Club Head Coach Tomislav Mijatovic also shared his views:

“Sponsorship investments in sports by brands contribute significantly to clubs on the path to success. Our partnerships, such as this one, enhance the motivation of all our team members and players. Continuing our collaboration with a leading brand like Kia is very valuable for us. A comfortable and safe driving experience in city traffic is crucial for our players’ performance. We are delighted that Kia’s inspiring, innovative, and environmentally friendly models provide a special experience for our players. We thank everyone who contributes to this partnership, which we aim to represent in the best way on the court.”

Anadolu Efes players Derek Willis, Doğuş Özdemiroğlu, Erkan Yılmaz, Rolands Smits, and Vincent Poirier attended the signing ceremony held as part of the partnership. Following the ceremony, the players had the opportunity to closely examine Kia’s new electric models, the Kia EV3 and Kia EV9.